Protect the value of your home — and launch on your terms.

My Three-Phase Marketing Plan (3PM) is designed to help you test price, gather real buyer feedback, and build momentum before your listing hits the broad public market.

Schedule a Private Strategy Call

More control. More strategy. A stronger debut.

Instead of rushing straight to “live on every website,” 3PM uses a structured rollout to help reduce the risk of stale days-on-market, public price reductions, and a weakened negotiating position.

Phase 1

Private Launch
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Private Exclusive Preview

A quiet, controlled introduction to serious buyers and top agents.

Validate pricing without creating a public trail (no public days-on-market history while you gauge interest).

What this looks like (bullets):

  • Private sharing within a professional network
  • Feedback + interest tracking to sharpen positioning
  • Flexible timing while you prep the home (repairs, staging, photos)

Phase 2

Coming Soon
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Public “Coming Soon” Momentum

Create buzz and demand before the floodgates open.

Generate early demand while still protecting the strength of your launch. 

What this looks like:

  • Public visibility in a “pre-market” format
  • Early buyer outreach + showing strategy
  • A planned “go-live” date with purpose

Phase 3

Full Public Launch
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Full Market Exposure

Enter the wider market backed by insights + demand.

Sell better by launching with stronger positioning and clearer pricing confidence.

What this looks like:

  • MLS + major public home search portals (where applicable)
  • Full marketing push (photography, video, email, paid + organic social)
  • Negotiation powered by pre-launch intel

What is a Private Exclusive Preview?

 A Private Exclusive is an off-market style approach where your home is shared in a more discreet, controlled way—typically with experienced agents and qualified buyers—so you can start building interest without immediately broadcasting your listing everywhere.

Ask me if Private Launch is right for your home

The benefits of pre-marketing (before you go fully public)

Time + Early Visibility

Create demand while you’re still getting “market-ready.”

Phase 1 gives you breathing room: you can start conversations with real buyers while you finish prep—without feeling forced into a public launch before the home is truly ready.
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Smarter pricing (without public baggage)

Test price without leaving a public trail.

You can evaluate engagement and feedback early, then adjust strategy before your listing is publicly tracking days-on-market or visible price changes.
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Privacy + fewer disruptions

Discretion, control, and showing flexibility.

 For many sellers, privacy matters. A phased approach can help minimize disruption—especially if you prefer limited showing windows and fewer “open door” moments.
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The benefits of pre-marketing (before you go fully public)

Based on Compass’s 2024 internal analysis, listings that were pre-marketed (Private Exclusive and/or Coming Soon) showed, on average:

0%

Higher Closing Price

0%

faster to contract

0%

less likely to drop in price

Results vary by home, price point, and market conditions. Strategy is always seller-directed.

You decide how your home is sold.

Selling isn’t one-size-fits-all. 3PM is built to match your goals, your privacy preferences, and your timeline—whether you want a quiet test first, a planned “Coming Soon” ramp-up, or a full public splash from day one.

Build My Custom 3PM Plan

1. Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.

The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any